

He was allowed to run because McConnell stonewalled Obama and let Trump select a bunch of Supreme Court appointees, which then decided that trump can’t be held accountable for anything.
Then everyone decided the rule of law was important, except trump, which means he’s steamrolling every safeguard we had.
After a month and a bit of changing your habits, a lot of folks will have found other decent options and never go back.
Even if most people return to their old habits, many will not.
40 days of change can have a significant impact on a company, even long after the boycott ends.