It is only continuous because it is random, so prior to making a measurement, you describe it in terms of a probability distribution called the state vector. The bits 0 and 1 are discrete, but if I said it was random and asked you to describe it, you would assign it a probability between 0 and 1, and thus it suddenly becomes continuous. (Although, in quantum mechanics, probability amplitudes are complex-valued.) The continuous nature of it is really something epistemic and not ontological. We only observe qubits as either 0 or 1, with discrete values, never anything in between the two.
It is only continuous because it is random, so prior to making a measurement, you describe it in terms of a probability distribution called the state vector. The bits 0 and 1 are discrete, but if I said it was random and asked you to describe it, you would assign it a probability between 0 and 1, and thus it suddenly becomes continuous. (Although, in quantum mechanics, probability amplitudes are complex-valued.) The continuous nature of it is really something epistemic and not ontological. We only observe qubits as either 0 or 1, with discrete values, never anything in between the two.